Since its creation in 2012, South Summit has established itself as one of the most influential events in the innovation and entrepreneurship ecosystem worldwide. Held annually in Madrid, this meeting brings together entrepreneurs, startups, investors, corporations and opinion leaders to promote business collaboration and growth. By his Startup Competition More than 1,000 finalist startups have come out, with more than 17,000 million dollars in raised investment, among which several unicorns were born.
Perhaps some of this year's winners become one of them in the future. Let's know them 😉
The Spanish Startup Kuikads, winner in Digital & Tech Solutions
The Madrid Kuikads conquered the vertical digital & tech solutions with its proposal to generate personalized realized videos on a large scale. Its technology allows companies to create and send these videos-through WhatsApp, email or in -app messaging-without incurring high costs or facing technical complexities. Taking advantage of user data through its own API, Kuikads seeks to help brands to increase interaction and conversions in campaigns such as Recovery of carts, promotions or personalized communications.
The rest of the finalists of the Digital & Tech Solutions also offered groundbreaking proposals, with an outstanding role of several Spanish startups. From Valencia, Kimera Technologies He presented a powerful search and recommendation engine for computer based on computer vision, which eliminates the dependence of labels or manual descriptions. It also shone Modeliaanother Madrid startup, which uses AI to generate high quality product images in less than 30 seconds. For its part, Orianebased in Barcelona, ​​it allows monitoring video performance on all platforms, providing creators and brands real and actionable visibility. Finally, he was also among the finalists Volinga ai (Tenerife), which enhances virtual production and visual effects with generative.
Next to them competed international solutions such as Adspective (Poland), specialized in the integration of video advertising products through AI; Eldes (Uruguay), focused on the massive teaching of sign language using AI and movement detection; Katalistai (USA), which facilitates collaboration in audiovisual production from a single tool; UBBU (Portugal), focused on child digital literacy by gamification.
Sharpei, better startup in the Enterprise category
Sharpei, A startup originally from San Francisco specialized in the field of digital payments, has won the Enterprise vertical award. This victory in the startup competition, coorganized with IE University.
With a rapid evolution, Sharpei has established himself as the Payment solution specifically focused on the so -called circular economy. Your proposal allows shops to offer flexible consumption options —As subscriptions, rentals or leasing – directly at the time of payment, looking for a paradigm shift of the traditional property model towards one based on the Payment for use. That is, a less consumerist model that seeks to generate a lower negative impact on the environment.
The Enterprise category had high -level finalists, among which several stood out Spanish startups. From Barcelona, Bronze He presented an AI -based tool to guarantee the correct delivery of food orders at home. Some of the main global restoration chains are already Bronze clients, such as KFC and Goiko.
For its part, Call2world He surprised with a proposal to reduce telecommunications costs by 29 % by automated analysis. From Madrid, Ifreturns He raised an omnicanal return management solution designed for large companies, with the aim of converting these returns into new sales and greater loyalty. Also with Madrid base, Synnect He presented a code without code to create digital twins in real time and facilitate interoperability IT/OT.
Together with these national proposals, they completed the Falkordb list (Israel), Flowlity (France), Orq.Ai (Netherlands), Source (Italy) and Tiledesk (Italy), all with innovative bets in their respective sectors, from graphic databases to platforms to display ia agents without the need for code.
Manie, winner in “Consumer”
Manie, a startup born in Lisbon, has done with the first position of the vertical consumer. Manie's proposal is committed to the Automation of the energy supplier change To ensure that users always have access to the most convenient rate. Through its solution, this Portuguese startup not only seeks to reduce the cost of the electrical invoice, but also promotes more efficient consumption and helps to accelerate the transition to an intelligent energy future, simplifying a process that is usually complex for the consumer.
In this vertical, the Spanish talent He had a very prominent presence among the finalists. From Barcelona, Brickbro He presented a platform for real estate agencies that, thanks to Big Data and IA, analyzes variables such as pedestrian traffic, consumption or urban regulations to suggest the most profitable use of a premises. From Madrid, Citadel offered a digital tool to improve the management of neighborhood communities with transparency and efficiency, while Liberate He raised an intelligent housing model that allows young people to move from rent to access to property. Also from the capital, MUPPY proposes a personalized accommodation solution through AI and Mygocu It is positioned as a comprehensive platform to optimize the sale and management of group travel, solving common challenges of the agencies.
At the national level also stood out Submitfrom Vigo, who works on the emotional well -being of the elderly through life stories, and Kibusfrom Sant Cugat del Vallès, which presented an automated system to prepare natural dog food. From Mallorca, Hotel Treats He showed his platform for hotels to sell experiences to local residents, thus expanding his value proposition.
Together with these Spanish solutions, Fade also competed, a Swedish startup that transforms golf trips through an API that offers reserves with AI, flexible cancellations and last minute promotions, completing a vertical characterized by technological disruption to the consumer service.
More awarded categories in South Summit 2025
But in the contest there was a place to reward other startups in different verticals. Among them they stood out:
Climate Tech & Sustainability: Hera. With origin in Santiago, Chile, this startup has manufactured Woodpack, a flexible, durable and biodegradable bioplastic that acts as an alternative to traditional oil plastics derived from oil.
Fintech & Insurtech: Bankuish. This American startup, with a presence in Brazil, offers simple access to custom loans for independent workers.
Future of Work & Talent: Remune. Based in Barcelona, ​​Remune offers a variable remuneration platform promoted by AI.
Health: trialing. This Catalan startup offers an AI -based platform to facilitate access to clinical trials.
Industry 5.0: Lain Tech. Based in Pozuelo de Alarcón, it seeks to enhance the energy transition applied to mining.
Mobility & Smart Cities: Hoop Carpool. This Madrid startup starts from the idea of ​​using mobile technology to connect users who make similar paths, and share a vehicle.
Trust Tech & Data: Neuraltrust. A cybersecurity platform based in Barcelona, ​​which has AI to enhance its services.
Image: South Summit
![5 challenges in digital advertising in an era in which the AI ​​corroles to Google [M4C Sessions]](https://www.logitechgamingsoftware.co/wp-content/uploads/2025/06/m4c-session-channable-5-junio-336x220.jpg)
