The traditional SEO has evolved into the GEO, where IA decides what content to show and how to do it. It is no longer enough to position yourself well: you have to generate immediate trust with structured, visual and relevant content.
Diego JiménezCEO of Roi Up Groupthen explains how to adapt to this new environment to highlight in an ecosystem where the guide search decisions.
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What is the geo and why the traditional SEO changes
We live a silent, but radical transformation. The SEO we knew has evolved giving rise to the term GEO. This comes to say that what was only a search engine positioning, today is algorithmic interpretation, customization and response capacity in real time. Welcome to the field of GEO: generative engine optimizationwhere artificial intelligence not only shows results, but decides what it deserves to be shown, how and why.
In Roi Up Group We have been actively working with the GEO for a year with customers from USA and Latam, since while in Europe the Google ai overViews (Gemini results inside Google Search), on the other side of the puddle it has been a year. Our headquarters and clients in North and South America has allowed us to have great successes with brands such as Bayer Mexico or Colgate Mexico, already in 2024.
This new ecosystem demands more than good SEO; It requires understanding how generative algorithms work and how to feed them with structured, relevant and reliable content. Because If your product is not prepared To appear in these new search blocks, will simply cease to exist For a consumer who has no time (or need) to look beyond what Google presents him.
The GEO opens a world of possibilities to ecommerce
In ecommerce, this changes everything. Visibility no longer depends only on organic positioning. It depends on your ability to generate confidence in milliseconds, with clear, visual and conversion oriented information. The price history, the valuations, the availability, the policy of returns … everything is condensed in the same place. And everything is evaluated by the AI to decide whether or not you are the best option for that user.
From our agency, we see it as a Historical opportunity. Because Geo does not replace human talent; It complements it. Forces us to think about Integrated strategieswhere the content is designed for both people and machines. Where the ecommerce does not begin in a file, but in how that file has been understood, valued and promoted by the system. The future of digital marketing is not alone in attracting traffic, it is to be chosen by artificial intelligence that guides millions of users in their day to day. And that begins today, rethinking how we present our products, how we structure our websites and how we cultivate our fingerprint.
At the moment, we focus on Optimize the generative fingerprint of our clients, working:
Web Geo Friendly Sm Geo Friendly PR GEO FRIENDLY CREA GEO FRIENDLY
Because, in the new Google, who does not adapt simply to appear. In this way, we are focusing on positioning the brands, within the AI tools, with semantic fields (Geo Key Concepts) instead of keywords, we work to control the communicative messages of our clients (Geo Key Messages).
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