Generative search x -ray today: this study gives us the keys to Chatgpt or Gemini consultations
More and more people come to Generative To get answers, even Google has integrated this technology in its search engine through AI Overviews. To help SEO professionals, and now also of the GEO (Generative Engine optimization), to better understand operation of generative search engines and how to position yourself in your answersthe Rankscale.AI platform has analyzed the appointments of several AI systems.
Specifically, the report has analyzed almost 8,000 appointments in 57 different consultations made by Chatgpt, Perplexity, Google AI Overviews and Gemini. From this a series of patterns that offer us a more complete vision of the type of content that are more likely to be cited by each AI have been identified.
What content cites each AI
The analysis has revealed that the analyzed AI systems are not guided by the same criteria when selecting what contents cite in their answers.
Chatgpt: Authority and facts
In the case of the model GPT-4 of ChatgptOpenAi's AI prefer established, factual and high authority sources. In the study it can be seen that the source that quotes is Wikipedia (27%of the data set), also highlighted media such as Reuters (6%) and Financial Times (3%).
At the other end of the balance appears Users generated content (forums and social networks), brand blogs and the Product pagesthat They were barely summoned.
These data suggest that the most appropriate geo strategy to be cited by chatgpt should aim to Have a presence in reliable media, build authority and bet on some neutrality. A good file on Wikipedia and mentions in reference media can make a difference.
Gemini: balance between professional and community content
For its part, Google's Gemini 2.0 Flash model is committed to the combination of authorized sources with content generated by the community. Approximately 39% of their appointments corresponded to blog content and 26% with news websites.
With regard to the most cited domain, this was YouTube (~ 3%). Mentions were also found to Wikipedia, but these were more scarce. Community content represented approximately 2%.
To enhance your presence in Gemini's results, focus on enhance the depth of your content and achieve one Large web coverage. The authorityaddressing quality content and having weight on YouTube will also be relevant factors.
PERPLEXITY: reviews and expert content
Approximately 38% of their appointments come from editorial blogswhile about 23% correspond to News and 7% with product blogs. They have special prominence domains of websites specialized in reviews such as Nerdwallet, Consumer Reports or Investopepedia.
While it is true that, sometimes, it mentions content generated by users, perplexity usually avoids poor quality sources. So, in order to get this AI to take into account and quote us, we will have to strive to create Specialized and useful contentbase us on contrasted data and demonstrate that we are experts. Another good strategy will be to foster conversation into forums.
Google ai overViews: the great aggregator
The views generated with Google's are those that show a greater diversity in terms of its sources. The contents with greater presence They are the style articles Blog (over 46%) and news (~ 20%). Likewise, the contents of the community, product blogs and social networks also play a relevant role.
While Reddit It was the most cited site, YouTube and Quora They also had a strong presence, and Wikipedia He revealed more modest results.
To favor the GEO oriented to appear among the results of the AI overView, it will be important to bet on deep and multifaceted content On your site. The Detailed, comparative and lists guides They are highly valued. It is also convenient to be present in active communities such as Reddit or Quora, but also in the media and websites of questions and answers.
The search intention influences: This is cited B2B and B2C content
We also run into differences depending on the type of search.
B2B
For B2B consultations, they stand out More professional sources: Company Blogs (~ 17%), directories such as Clutch.co, Analyst reports (Gartner, Statista) and Niche Publications (Techtarget, Gartner). LinkedIn also has weight.
Post Detailed content In your own blog, create comparative between products and enriched reports It will be key to position yourself among the results of the generative search engines. Likewise, it will also be important to work your presence in specialized media and directories.
B2C
The most cited content comes from popular media (Forbes, Business Insider), reviews of products, Wikipedia, YouTube, Technology websites (PCMAG, CNET) and communities as tripadvisor or quora. Brand websites or blogs are rarely cited directly.
An adequate strategy will be to focus on achieving mentions in review sites, technology blogs/lifestyle, community forums and wikipedia.
Mixed: B2B and B2C
In this case, generative search engines They cite objective contents As studies, government reports, specialized press and even awards referring to the industry to be treated. The approach is more neutral and factual. The news and blog sources represented 70% of the appointments, while the opinions of users and the direct promotions of suppliers barely had weight.
It is recommended to create data -based objective content and ensure mentions in market reports, sectoral rankings and media with reputation.
Classic SEO continues to send and is a reference for AI
The analysis shows that The solid organic presence remains the base. IA systems usually resort mainly to the best positioned pages on Google to configure their answers.
That is why, if your brand is capable of position yourself well and comply with the necessary SEO criteria To do this (quality quality, site authority, US criteria, etc.), will be closer to being summoned by generative search engines.
Likewise, not everything is reduced to occupying the first position, since you can also be summoned if you do not hold this position as long as your content has quality and authority. The key is to generate real valuefrom multiple sources, not only from your own blog.
Who wins: more mentioned brands
Another of the key data that could be extracted from the analysis was what brands mention the IA most frequently. On average, Chatgpt and AI Overviews They are the ones that mention the least brands, with a average of 3-4 brands by response, and those that refer They are usually leading brands such as Netflix, Expedia or Salesforce.
For its part, Perplexity comes to cite up to 13citing leading brands, but giving space also to brands of niche. As to Geminithis is in an intermediate interval, citing an average of some 8 brandsbeing these Leaders and also secondary.
In general, the most mentioned brands were consolidated leaders in their market as Salesforce For CRM, Netflix For streaming, Apple and Samsung For smartphones or Nike For sportswear.
Photo: GPT-4O
