Google presents AI Max, its new set of advertising tools with AI to create campaigns that convert more
Google has presented Ai Max for search campaignsits new advertising solution assisted by AI that puts the focus on the target audience and creativity. According to the technological, advertisers who activate this set of tools will obtain, on average, 14% more conversions With a similar CPA/Roas.
The beta version Ai Max for search campaigns It will be activated globally for all advertisers throughout this month.
INTRODRING AI MAX FOR SEARCH CAMPAIGNS, COMING Soon to Help You:
– Maximize Reach & Drive Performance
– Tailor Your Ads to Match Try
– Get More Control & TransparencyRead more 👉 https://t.co/dj8hqs210c
Tune in live to #gml2025 👉 https://t.co/m71nrkcwc0– Google Ads (@googleads) May 6, 2025
What offers AI Max for search campaigns
Ai Max This is a set of advanced functions promoted by AI designed to boost the performance of Google search campaigns. Some of the Functions and possibilities that integrates are the following:
Search for search terms
The search for search terms Expand the possibilities of your existing keywords. It is possible to use Extended concordance and technology without keywords to capture more relevant search consultations for you (which until now was not possible to access) and that they give you high performance.
Likewise, Google's AI has the ability to Learn from your keywords, creative resources and current URLsto help you appear in more relevant searches. “The way to prioritize your keywords and concordance without keyword is the same as with current campaigns in the search and with Max Performance,” explains Google.
Asset Optimization Panel
Now that it is possible to appear in new relevant searches thanks to the concordance of search terms, it is necessary to adapt in real time the creative resources to users and users according to their intention. To cover this, Google has integrated a Text customization function in its asset optimization panel.
This function, formerly called “automatically created assets”, allows quickly and easily generate new text resourcesfrom headlines to descriptions, based on your website's information, your advertising and your keywords.
From the company they affirm: «We have improved our ability to generate assets with clear action and unique sales arguments, in parallel to the Final URL expansionwith the objective of redirect a Users a The most relevant pages of your website».
Control tools for greater precision
These tools allow you to have broad control over the brands you want or not associate. That is, you can Specify what brands your ads should be associated or next to which not They must appear.
A gear that works like a whole
Google highlights that it is possible combine all AI Max functions to maximize your results and point precisely to the interests of your audience.
The technology exposes the following example to illustrate it: «Suppose you have a clothing brand and want to promote a new summer line. If someone looks for “half -leg skirt with bright colors for spring and summer”, a campaign based exclusively on exact concordance of keywords, of the “red skirt dress half leg” would have let this search escape. Now, it is enough that you assign an extended concordance to that term, and AI Max will take care of your ad is relevant, intelligently adapting the content to the consultation made ».
Photo: Google
