Google He is borning and, in his eagerness to ensure that the guidelines that marks are followed, sometimes Applies modifications to the Titles goal of the contents that are published. Well … many times, 76.04% of cases Specifically, according to the study recently published by the SEO consultant and web developer John Mcalpin.
It should be noted that this figure It remains similar (76%) in the case of Ymyl content (Your Money Your Life), which shows the concern of the search engine also with respect to medical, legal, financial and other delicate issues.
When carrying out its study, McAlpin tracked thousands of keywords on websites with and without Ymyl content, with a commercial and informative search intention, and analyzed the first 50 pages of results of each Keyword to detect patterns in the modifications of Titles goal applied by Google.
How to modify Google Los Meta Titles
According to the study, Google applies changes to 76.04% of the Titles goal, accentuating This percentage In the case of the contents that point to keywords with a high volume of searches. For example, when the search range is between 10,001 and 100,000, Google modifies 77.22% of the Titles goal, and when it is located at more than 100.001, it changes 79.23%.
In addition, The higher the search volumealso Increases the percentage of Titles goal that include the keyword objectiveby 6.86% for search ranges between 0 and 100, to 45.99% for ranges of more than 100.001. The general mean is 21.94%.
At a general level, on average, Google eliminates about 2.71 words from the original titles goal of content when you show them in your search results. Likewise, the search engine only retains 35.02% of the original title goal.
If we focus only on how Google acts with respect to the keywords, we find that only eliminated the keyword of the Title goal in 1.57% of cases. The percentage is equally low (1.01%) In cases where he decided add the keyword to the Title goal when the original did not contain it. What reveals that the reason for being that Google modifies the Titles goal is not to add Keywords to refine these SEO elements.
A fact to highlight is that Mcalpin found that 76.74% of the Titles goal did not include keywordsneither in its original version nor in the modifications made by Google.
According to the search intention
After shedding light on the overview, the analysis goes on to examine Google's behavior depending on whether the Titles goal corresponds to content with intention of informative or commercial search. In the case of the Titles goal with Informative intention, 9,504 results were analyzed and in the Commercial 15,382 results.
Google modified 76.17% of the Titles goal with informative intentiona figure very similar to the general average (76.04%). While, in the case of the Titles goal with intention commercialmade changes to the 75.97% of cases.
So Only 5.81% of the Titles goal with original informative intention included the objective keyworda much lower figure than the general data (21.94%) and even lower compared to the figure of Titles goal with commercial intention (31.91%).
Regarding how Google acts when it modifies original titles goal that does contain the target keyword, in the case of the Contents with informative intention, retains this keyword in 5.35% of cases. While for Commercial titles goal The figure is much higher, maintaining the objective keyword the 30.17% of the occasions.
Likewise, it is relevant to point out that, of the Informative Titles Goal modified by Google, the 93.81% did not contain keywords Neither in the original version nor in the one created by the search engine. A fact that leads us to think that the exact coincidence of keywords in the Title goal does not have so much weight when positioning informative content. Not being so in the case of commercial contentsince only the 66.17% of the Titles goal that experienced variations did not include keywords in any of its two versions.
Depending on whether they are websites with or without content ymyl
The pages cataloged as YMyL are those whose content has the capacity to influence well -being, health, financial stability or user safety and users. That is, those who address medical, legal, safety, financial, shopping, etc.
In this case, 21,030 results related to this type of webs were analyzed and it was discovered that Google modified 76% of the Titles goal. For its part, of the Titles of the Websites whose content is not included in the YMYL category, of which 3,856 results were studied, Google applied variations in 76.27% of cases.
He 20.83% Of the original websites of the websites Ymyl included the target keywordand Google decided to keep the Keyword target in 19.63% of cases. On the other hand, in the case of Ymyl websiteshe 28.01% Of the original titles goal they contained the objective keyword and is maintained 26.35% of the occasions.
In the other face of the currency, we encounter that 77.68% Titles goal modified by YMYL Webs, did not contain the Keyword target neither in its original version nor in the one created by the search engine. A slightly lower fact in the case of the modified titles goal of Webs without YMYL (71.64%).
While Google gives more importance to locating keywords in the Titles goal of the content that is not Ymyl, in the case of which it does enter this category, it focuses on the clarity and precision rather than in Keywords optimization.
On the other hand, when focusing on specific sectors within the Ymyl contentit is observed that Google puts special focus on the Modification of Titles of Contents of the Health Industrysince the 76.51%. A percentage higher than the average YMYL (76%) and the general average (76.04%).
Likewise, the search engine retained the objective keyword in 21.75% of the cases in which the original Health Content Titles already included it. In the case of the finance sector, this only happened in 13.69% of the time and in legal 15.89%.
For its part, within the Ymyl content, the legal has the highest rate in terms of Keyword elimination (3.8%) and the sector finance presents the highest percentage of Modified titles goal that do not include keywords in any of its versions (84.08%).
Why Google Change the Titles Goal
The study has identified the most frequent situations in which Google decides to modify the Titles goal.
Brand elimination (63.0 % of the modified titles): Google eliminates the name of the goal of the Title goal in most cases in which it makes changes, especially in health searches. It is prioritized to show the user the most relevant content instead of the commercial name, especially if it does not provide significant value, if the consultation is not specific brand or if the space is limited.
Improved readability and clarity (30.3 % of modified titles): The search engine rewrites Meta Titles to make them clearer and more attractive, making statements in questions (which can increase the CTR) or using direct language.
Length management (8.3% of the modified titles): Google Adjusts the Titles goal too long or short. It also reforms social network titles to make them more relevant and useful in search results.
Alignment of the search intention: the titles to the user's intention are adapted, especially in commercial searches. Add key terms or eliminate irrelevant words to reinforce the purpose of the consultation and improve the relevance of the title in the results.
Considerations about Ymyl: For this type of content, Google Standardizes the Titles Goal eliminating brands, simplifying structures and retaining the focus on the user's intention. It does not alter the accuracy of the content, it only improves its presentation to make it clearer and useful in sensitive areas.
More specificity for generic titles: Google modifies generic titles goal by adding relevant details. This occurs in little descriptive pages or with minimal information, improving clarity and alignment with the user consultation, which increases the utility and relevance of the title.
Google does not modify Titles goal when …
Mcalpin identified a series of patterns in those Titles goal that did not experience variations by Google:
Optimal length and structure: Google tends to maintain titles goal between 30 and 60 characters, since they are more concise, clear and better visualized in search results. 84.87 % of the unchanged titles are found in this range.
Format patterns: Titles in list format or instructions are frequently preserved by Google, since they align well with user expectations.
Beginnings of common titles: Google respects the Titles goal that start with clear expressions of intention such as “how”, “what is” or lists, because they directly indicate the type of content that the user expects to find.
Photo: GPT-4O
