Less than two years ago WhatsApp announced the integration of shopping carts in its application. This unfolded a whole new range of possibilities for merchants and their customers, facilitating the shopping experience from the chat itself. Now, the messaging platform has taken another giant step in the field of online commerce.
Goalthe company that owns WhatsApp, has just reached a fruitful agreement with the e-commerce company JioMart. Through this, they have released, in India, a service that allows you to make purchases entirely in chatwithout the need to leave the application or be redirected to another platform.
Indian consumers will be able to buy groceries without leaving WhatsApp
As he is used to doing with ads of this caliber, mark zuckerberg has posted a statement on its Facebook profile expressing its excitement over this update. “Excited to launch our partnership with JioMart in India. This is our first end-to-end shopping experience on WhatsApp, people can now buy food in JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the way people and businesses communicate for years to come.” An intelligent movement that, in addition, will be used by the over 500 million Indians using WhatsApp every month.
This new service compresses all the necessary steps to make an online purchase on the WhatsApp platform itself. Indian consumers will be able to access the catalogue, add the desired products to the cart, set the shipping address and make the payment, all from the app.
How to buy through this new WhatsApp service
The mechanics are very simple. To start, the user only has to Start a conversation with the JioMart supermarket, the chat continues to work through the phone number of this one, with a “Hi” will suffice. After this, a default message will appear that will encourage you to start the shopping experience. You just have to click on “get started” and then on “view catalog” to access the supermarket catalog.
Once in the catalog, different product categories and subcategories. Within these you will only have to select the products and the quantity, these will be added automatically to the trolley. When the user is satisfied with his purchase, he can access the cart and click on “send to business”.
The last steps necessary to formalize the purchase will be, determine shipping addressconfirm it, and choose the payment method. Three options are offered: cash on delivery, pay in JioMart or pay in WhatsApp.
Today we’re launching JioMart on WhatsApp: the first ever complete shopping experience on WhatsApp.
Now, people in India can browse the @JioMart catalog, add products to a cart and make purchases all within WhatsApp! pic.twitter.com/tCE6qL1CbH
– WhatsApp Business (@whatsappbiz) August 29, 2022
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