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Turespaña bets on sustainability to recover the tourist flow from Italy

MADRID, 22 (EUROPE PRESS)

Turespaña, through the Ministry of Tourism in Milan, is developing an advertising campaign in Milan (Italy) to improve the good positioning of the Spain tourism brand and contribute to the recovery of tourist flows from Italy.

In a statement, he explained that this promotional action is committed to sustainability and has been presented at the first Joaquín Sorolla exhibition in Italy, which has been taking place at the Palazzo Reale in Milan from February 22 to June 26, 2022.

Turespaña has stated that it wants to show the transformation of the tourism model towards sustainability, in its triple aspect, environmental, socioeconomic and cultural, that promotes a sustainable model that cares for the environment, reduces the carbon footprint and promotes the use of renewable energies.

For this occasion, it has chosen an advertising medium that incorporates a fabric that treats and purifies polluted air in cities, confirming Spain as a “destination committed to sustainability”.

These supports are giant screens with LED technology that have adopted the ‘Thebreath’ solution and are located in two of the most central and representative places in Milan: Corso Vittorio Emanuele and Via Dante.