Top 20: Spanish fashion instagramers with the most followers (2022)


The instagram movement It arrived a long time ago and it seems that it is here to stay. As soon as we go through the social platform, we can discover different faces or well-known accounts, with millions of followers and a far from negligible radius of influence. Cooking, travel, sports and nutrition… We could categorize different Instagrammers according to the topics they deal with, but today we will focus only on the fashion sector.

If you want to discover who are the Spanish fashion instagramers of the moment (both by number of followers and by engagement), do not forget to see the list that we have updated, taking into account the data of August 2022, and that we show you below.

The Spanish fashion instagramers with the most followers

Position Name User Followers 2022 Followers 2021 Followers 2019 1 Manu Ríos @manurios 11M 5.5M 4M 2 Paula Echevarría @pau_eche 3.6M 3.5M 2.5M 3 Jon Kortajarena @jonkortajarena 3.4M 2.8M 2.1M 4 Aida Domenech @dulceida 3.1M 2.8M 2.6M 5 María Pombo @mariapombo 2.7M 1.9M 6 Alexandra Pereira @alexandrapereira 2.2M 2M 1.7M 7 Paula Gonu @paulagonu 2M 2M 1.8M 8 Laura Escanes @lauraescanes 1 .7M 1.5M 1.2M 9 Jessica Goicoechea @goicoechea 1.7M 1.4M 1M 10 Rocío Osorno @rocio0sorno 1.5M 1.3M 11 Gala González @galagonzalez 1.5M 12 Sara Escudero @collagevintage 1M 1M 1.1M 13 Pelayo Díaz @pelayodiaz 1m 1m 1,1m 14 Marta Lozano @Martalozanop 1m 882,000 15 Alex Rivière @ariviere 1m 16 María Turiel @meryturiel 905.000 17 Belén Hostalet @Belenhostalet 818,000 793,000 18 María Fernández-Rubíes @Mariafrubies 790.000 19 20 Angela Rozas @madame 754,000

You will already know some of them because they are professional models. In general, they sweep their images, they have millions of followers who imitate their looks and clothing brands raffle them off. This in turn brings them huge profits, a name in the world of fashion and, of course, on Instagram. Let’s see who and how are the 10 national fashion instagramers who lead our ranking.

1. Manu Rios: @manurios

The “Justin Bieber” Spanish He is a young man from La Mancha who is sweeping not only his songs and the Netflix world, but also his photos. It is not surprising that some well-known clothing brands have counted on him for some of his campaigns. He currently accounts 11 million followers (doubling the figure it presented in 2021) and remains at the top of our list for the third consecutive year.

2. Paula Echevarría: @pau_eche

Her Instagram account is more than just a fashion account, and yet everything that surrounds Paula Echevarría on the web is closely related to it. His looks are the most anticipated on the red carpets and on the street, and stars in well-known television spots with fashion brands. In recent years she has become a reference in the world of fashion and this is attested to by her 3.6 million followerswhich make it maintain the second position in our ranking.

3. Jon Kortajarena: @kortajarenajon

It is indisputable that it is one of the most popular models in the world, although for years he has also triumphed in the world of cinema and television. And on Instagram! His account with personal images and other more professional ones (in which we can see his collaboration with companies like Vogue) adds up 3.4 million followers, which makes him rise from fourth place to sneak into the top 3 this year.

4. Aida Domenech: @dulceida

Who doesn’t know her? With 3.1 million followers (in 2021 it had 2.8 million) Barcelonan Aida Domenech, better known on Instagram as Dulceida, is one of the best-known instagramers in our country. His secret from her? Modern looks and an outgoing character that have allowed him to rub shoulders with luxury firms and also make his debut in the world of television and advertising.

5. Maria Pombo: @mariapombo

María Pombo is another essential if we talk about fashion in our country. She started by uploading to her social networks daily outfits (from the basic to the most sophisticated) and currently has own clothing store, in addition to becoming one of the well-known faces of the tabloid world. In a year it has gone from almost 2 million followers to 2.7 million and growing.

6. Alexandra Pereira: @alexandrapereira

The Instagram account of the Galician Alexandra Pereira, founder of @lovelypepa, has gone from 2 million followers to more than 2.2 million today. She started on the social network uploading photos of her looks (classic and careful) and her trips, and He is currently one of the most influential figures in the fashion sector in Spain. (at the time it was number one).

7. Paula Gonu: @paulagonu

On this occasion, Paula Gonu descends from the fifth position that she occupied in previous editions, but remains firm in a very creditable seventh place with the same number of followers as in 2021 (2 million). Outfits, inspiration photographs, various poses… His images inspire the audience and his fresh and natural tone, too.

8. Laura Escanes: @lauraescanes

In 2021, Laura Escanes was in eighth place, and this time she repeats as one of the most famous faces on Instagram. With 1.7 million followers on his accountthe instagramer Laura Escanes is a reference in fashion and lifestyle.

9. Jessica Goicoechea: @goicoechea

Another Catalan, model by profession, also triumphs on Instagram with 1.7 million followers and remains in ninth place. It’s Jessica Goicoechea. In her account on the social network, the model combines her day-to-day in the campaigns and projects that she has in hand, with other images in which she inspires through her looks and in which He has collaborated with brands like Guess, L’Oréal, Top Shop or Maybelline New York.

10. Rocío Osorno: @rocio0sorno

1.5 million followers They are the ones added by Rocío Osorno on Instagram. One more year she closes the top 10 and it is not for less, because this Sevillian designer is another of the greats of fashion in the world of social networks. And for sample, her account on her Instagram.

And so far our review of the fashion and cosmetics sector on Instagram. Have you already chosen your favorite instagramer? Remember that you can also follow other of our rankings such as the most followed youtubers in Spanish or cooking youtubers.

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