TikTok announces the 1st edition of its TikTok Awards to reward the most creative campaigns on its platform


There is no doubt for anyone that TikTok has become one of the most influential entertainment platforms in recent years, already achieving over 1,000 million users. Of course, this impact on the population has caught the attention of brands and businesses, with more and more joining this short video platform. This in order to generate a closer interaction with your audience from the creativity and innovation that this application represents.

Based on this acceptance by companies and brands, TikTok has announced the first edition of its TikTok Awards in Europe. An initiative aimed at rewarding the most creative campaigns on its platform, both in individual markets and in Europe in general.

TikTok seeks to reward the GOATs of each market in its three different categories

According to TikTok statements, through these awards the company seeks to find the best representative in each category. Or, as they say in their statement to the GOAT, greatest of all time for its acronym in English (the greatest of all time), in each of the European markets.

For this first edition there will be three categories, with which it is sought to value the work of the agencies and brands that have played a leadership and creative role within the famous social network. These categories are:

Greatest Creative: It was created to reward those who have known how to follow the golden rules of TikTok in the creation of their campaigns, these being: show their authentic self, forget perfection and bring joy to all their creations. Greatest Performance: It will reward the measurable impact achieved by brands that have used TikTok to achieve their goals through great creative work. In this category, the impact and influence that these campaigns have had on consumers will be taken into account. Greatest TikTok (The best TikTok): Aimed at rewarding the campaigns that best represent entertainment within the short video platform. Focusing your evaluation on how you have leveraged the values ​​and culture of the TikTok community to optimize your campaigns.

The short video platform opened the call to participate in the prizes from May 30 to October 16 of this year. After the closing of the call, the winners will be deliberated for each of the three categories in the different European markets. And, once each of them has been chosen, bet on the three main winners from all over Europe.

Awards and jury of the TikTok Award

Among the prizes to be obtained in the field of particular markets we can find:

A TikTok trophy. Advertising credits for $50,000 (46,774 euros) for the Greatest TikTok category and for $25,000 (23,387 euros) for the remaining two. A paid partnership with local media. A shiny TikTok badge. And, some premium TikTok swag.

On the other hand, each country will have its own jury to choose the best representative of each category, which will be made up of iconic industry professionals. In the case of Spain, the jurors to appear are the following:

Gastón Guetmonovitch, chief creative officer Leo Burnett. Juan García Escudero, chief creative officer TBWA. Beatriz Arce, Managing Director PS21. Sam Judez, managing director DDB. Marta Gutierrez, senior VP of Ogilvy Spain and CEO of Ogilvy Madrid. Auxi Barea, head of social media & branded content La Despensa. Inigo de Luis, head of strategy Arena. Alfonso García-Valenzuela, chief creative officer & chief innovation officer IPG Mediabrands. Antonio Bermudez de Castro, chief integration officer Yoberia Publicis. Gonzalo Madrid, chief strategy officer & co-founder WINK. Toni Segarra, founding partner Alegre Roca. Carlos Jean, artist, producer & publicist. Jon Lavin, founder & director Madrid Content School. Reyes Justribo, managing director IAB. Oriol Villar, founding partner OV.

In short, if you think you can be among the winners, do not hesitate any longer and submit your application at the following link:

Submit your application!

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