amazon continues to take accelerated steps in terms of hardware by announcing the arrival in Spain of AmazonLab126, its laboratory for the design, development and manufacture of devices. This movement seeks for the e-commerce giant to continue promoting its brand in the global electronics market, competing with other major firms in this field, such as Samsung, Apple, Google, LG or Xiaomi.
Thanks to this project, created in 2004, Amazon has managed to advance in the world of electronics by creating multiple highly popular devices on the market, such as the electronic book reader Kindlethe speakers Echo, Amazon FireTV, the fitness bracelet AmazonHalo or the Fire Stick TV 4Kthe device with which 4K content can be streamed directly from the internet to the TV.
In this way, the global team of Amazon Devices & Services continues to grow at great speed since its creation in 2007, according to the person responsible for launching the project, Manolo Arana, further indicating that he plans to hire 100 people for the team and who also points out that Amazon Lab126’s mission is “to enrich the lives of customers with innovations in devices and services that inform, entertain and connect.”
The technical director of Amazon has highlighted the interest that his company has had in “inventing” new things. “We’ve done it for the last decade with Kindles, Fire Tablets, Amazon Echo and many more devices. Our products are the result of extensive research and development, and what we pursue by creating this team is to develop the next generation of consumer electronic devices, services and operating systems.”
One of the company’s latest creations has been the Astro home robot, which works as a kind of personal assistant with wheels for the house, bringing integrated different video surveillance functions. Of course, many of the Amazon Lab126 inventions are supported by Alexa, the company’s flagship voice assistant.
The path of Amazon Lab126
Amazon founded this division in 2004 in order to launch a device that would facilitate access to books virtually. So the company formed a small team, moved into a shared space at a Palo Alto law library, and got to work. The team’s efforts resulted to the first Kindle, the company’s eReader, which launched in 2007 with more than 90,000 ebooks. Since then, the company has not stopped experimenting and producing high-end devices that have set the standard in the global electronics market.
The name Lab126 originated from the arrow in the Amazon logo, which draws a line from A to Z in “Amazon.” In Lab126, the 1 means “A” and the “26” means “Z” (the English alphabet has 26 letters). The subsidiary is an innovation, research and development laboratory for Amazon.
Amazon Lab126 headquarters are located in Sunnyvale, California, United States. Over the years, it has been expanding internationally and proof of this is its new adventure landing in Spain, whose jobs are already open.
Stay informed of the most relevant news on our Telegram channel