Reyes Maroto promotes in Monteagudo de las Vicarias (Soria) the value of art as a tourist attraction


The Minister of Industry, Commerce and Tourism, Reyes Maroto, has assured that art must be a lever for tourism and the so-called orange economy, for which she has valued initiatives such as the one in Monteagudo de las Vicarías (Soria).

This was stated during his visit to the town of Soria to present the exhibition ‘Armazón’, the art collection in which 18 artists represent the 17 UN Sustainable Development Goals.

Maroto has also handed out the ‘Monteagudo, Cradle of Spain’ awards, in its second edition, in a morning completed with visits to several exhibitions and a concert both in the castle of this town and in the recently opened gallery, AGA, an initiative of Margarita Assuar.

Maroto has thanked the invitation to attend an event related to art, in a place located in what he has called “the Spain of opportunities”. The minister recalled that in terms of art and history, Spain must be a “world reference”, which has become clear in towns such as Monteagudo de las Vicarias, with a high heritage value.

The ‘Monteagudo, Cradle of Spain’ prizes have been awarded to Federico Mayor Zaragoza and Agustín Ibarrola, two people who have stood out for their defense “of peace, art, inclusiveness”, according to Maroto, who has emphasized the importance of tourism as an economic engine.

Reyes Maroto has referred to Atelier Galería del Arte (AGA) as a space that will serve to promote art and tourism in the region, and even in the province of Soria. He has also taken the opportunity to recommend Soria to spend the holidays, both for its artistic offer and “for its wonderful landscapes”.


In his appearance, he also alluded to the fact that Monteagudo de las Vicarias has become one of the benchmarks of what is known as the ‘orange economy’, one that uses people’s artistic creativity to generate wealth. Thus, Monteagudo would not only be a place for artists to create their works, “but also for them to show and sell them”, the reason for the foundation of the new gallery.

The Ministry of Industry, Commerce and Tourism, in addition to promoting Monteagudo with this visit, is also working with the mayor of the town, Carlos González, and Margarita Asuar to develop a Tourism Sustainability Plan, which would be financed by the Ministry in the style which he has just financed in the Urbión area with European funds.

Reyes Maroto explained that, with the data and forecasts handled by his Ministry, the summer is going to be “extraordinary” in terms of tourism, due, among other things, to the learning of the last two years to “know how to manage the pandemic both society and those in charge of legislating”. This impression is also given for Castilla y León, after a 2021 that was already good according to Maroto, a year in which many people got to know this community.


As regards the town of Monteagudo, he explained that it receives about 1,000 visitors per month, something to which its recent integration into the Association of the Most Beautiful Towns in Spain has also contributed.

Margarita Asuar thanked the minister for her presence to inaugurate this summer’s artistic exhibitions in Monteagudo de las Vicarías, after last year the town’s castle was converted into a museum that now houses a total of 1,200 works of art.

The promoter of Asuar has explained that work is also being done to convert the house of Antonio Machado’s wife, Leonor, in Monteagudo de las Vicarías into a second museum of contemporary art, with the aim of continuing to develop sustainable and non-seasonal tourism as is that of art.