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podcast | Opinion leader Musk is now seeking his place in the world… from Twitter

His more than 88.5 million followers on Twitter and his pulling power on other social networks have made Elon Musk, founder of Tesla, SpaceX and future owner of the social network, in an opinion leader. There is much speculation about the role that it will play once the acquisition of the company becomes effective and to what extent assuming a relevant role in its organizational chart can harm it or the company.

In ‘Information’, Javier Ramirezattached to the General Directorate of MAS Consulting considers that the entrepreneur of South African origin is a “super leader” both at a business level and in creating opinion on those issues that really concern people and that are related to the future of humanity.

In the consultancy they work with a methodology that measures leadership according to ten factors that range from communication to influence, through commitment. It can be said that Musk gets a mark in a vast majority of them. Of course, he warns that the richest man on the planet is going to have to face a series of challenges or risks if he decides to take over the management of the company.

Among them would be a possible boycott of advertisers if there is no control over the content that is posted on Twitter, as well as possible regulatory problems -mainly in the European Union and the United Kingdom-, but also those derived from its desired expansion. in China with Tesla or those related to the loss of credibility in case he is wrong with his decisions and with his role within the technology company. Leading Musk Profile Helps You Complete Elena Bellospecialist in Public Relations at the business school IEBS.

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