It seems that the fever of the NFT’s is a fact, and if you don’t ask big brands like Nike, which has already experienced first-hand the success of non-fungible tokens. Although less than a year ago, the sports brand announced the acquisition of RTFKT Studios, a company that created NFTS, Nike is now positioned as the leading brand in generating revenue related to these digital assets.
NFTs, the new source of income for the big brands
Although there are still many who remain skeptical about this novelty, the commitment to NFTs has been noted in several brands. Seeing them as a new avenue through which to connect with consumers, non-fungible tokens have become part of various marketing strategies.
the sports brand Nike has benefited from its bet on non-fungible tokens as entered 185, 40 million dollars thanks to the sale of NFTs. Other brands such as Dolce & Gabbana (D&G), Tiffany, Gucci and Adidas lead the token market globally and collectively generate around $60.79 million according to Dune Analytics.
These are the brands that lead the generation of income from NFT
In November 2021, the United States sports giant announced the creation Nikelanda technological universe that is available on the Roblox video game platform, in which users can access and dress their different avatars with their favorite clothes from the brand.
However, it wasn’t Nike’s first move into the metaverse. As we already mentioned, last year the company acquired RTFKT Studios that managed to sell in just 6 minutes about 600 pairs of shoes in NFT, with the aim of encouraging their NFT income.
Nike’s commitment to the metaverse has positioned it as the most benefited brand In this sector. More than 67, 68k transactions made in NFT, Nike obtained 185.40 million dollars (184.63 million euros) in earnings from transactions in collectibles and non-fungible token digital assets.
2. Dolce & Gabbana
During the first Metaverse Fashion Week, Dolce & Gabbana presented 20 wearable looks for the metaverse, and officially launched DGFamily, an exclusive NFT community. Another way to boost his NFT assets was when he hosted the Dolce & Gabbana Alta Moda show in Venice, where designers auctioned off non-fungible tokens priced at over $1 million.
In summary, the company made 9.29k secondary NFT transactionswhich led her to win about 25.66 million dollars (25.55 million euros).
The jewelry brand presented its new nft collection composed of more than 250 hanging specimens and that have a cost of 30 Ether (ETH). The company entered the NFT space with the acquisition of Okapi NFT for $380,000 and one of its first initiatives was the launch of NFTiffn, a limited edition pass.
With more than 74k secondary transactions, Tiffany earned about $12.62 million (12.57 million euros) in NFT earnings.
NFTiff couldn’t be easier. Purchase your NFT through the NFTiff gateway, choose your CryptoPunk and Tiffany artisans will transform it into a bespoke pendant. Discover more: https://t.co/wL1q7iGYJi #NFTiff #TiffanyAndCo pic.twitter.com/KUVS9poEjj
— Tiffany & Co. (@TiffanyAndCo) August 5, 2022
The Italian luxury goods firm launched its first complete collection of non-expendable assets in collaboration with Superplastic, an animation company specializing in the design of virtual characters for social networks. Gucci managed 4.07k secondary NFT transactions and earned around 11.56 million dollars (11.51 million euros) from them.
The perfect match, @janky and @guggimon go together, meeting up wherever no matter how far. For those holding a #SUPERGUCCI Janky NFT during the snapshot, a SUPERGUCCI Guggimon outfitted in #GucciLoveParade has arrived to your wallet in NFT form. pic.twitter.com/jpPjIXvxII
— gucci (@gucci) August 7, 2022
Another company that leads the number of NFT revenues is Adidas, which at the end of 2021 announced the acquisition of a space in The Sandbox, the evolving digital universe, also reported on a collaboration with Gmoney, Punks Comic and Bored Ape Yacht Club, three of the most important characters of the NFT.
Adidas Original limited edition collaborative NFTs are sold out. In total, the sports fashion company managed around 51.68k secondary transactions, which resulted in a profit of 10.95 million dollars (10.90 million euros).
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