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Mastercard closes Dynamic Yield acquisition of McDonald’s to strengthen its loyalty services

MADRID, 5 (EUROPE PRESS)

US card provider Mastercard has closed the acquisition of the Dynamic Yield platform from McDonald’s to strengthen its customer loyalty and loyalty services, according to a statement.

Thus, Dynamic Yield will join Mastercard’s data and services department, which has more than 2,000 data analysts, engineers and consultants serving customers in more than 70 countries.

Purchased in 2019 by McDonald’s, Dynamic Yield has integrated its decision technology into McDonald’s drive-thru and ordering kiosks in various markets around the world.

“Together with Mastercard, we can definitely leave behind the notion of one-size-fits-all marketing. Consumers are looking for truly personalized experiences, and brands that don’t adapt risk being left behind,” said Ori Bauer, CEO of Dynamic Yield.