The Kellogg’s Frosted Flakes have become pioneers by being the first brand in the world to collaborate with the Bran Partnership Studio on Twitch turning his iconic mascot Tony the Tiger into a vtuber.
Tony the Tiger will face several streamers in his first direct
Tony’s debut as a streamer takes place today, Friday, August 19, from 5:00 p.m. to 7:00 p.m. ET in style through the “GR-R-REAT CEREAL BOWL OF GR-R-REATNESS” event on Tony the Tiger’s own Twitch channel. During this stream, Tony will face off against popular streamers like GoldGlove, Chrissy Costanza, and Jakeem in a Battle Royale match.
During the event, users will be able to participate in various surveys and interact with each other and with Tony through chat. Also, the famous mascot will present its custom gaming platformwhich is completed with a PC that integrates nothing less than a milk cooler.
An opportunity to reach the audience
With this new initiative, Frosted Flakes intends increase the level of connection with your audience, as well as establish contact with new lovers of cereals. This space, which brings together more than 31 million daily users, is perfect for taking your brand actions to the next level, presenting new products or simply creating valuable content. Own sadie garciadirector of brand marketing for Kellogg All Family Cereal has been excited about this collaboration with Twitch.
Vtubing content on Twitch grew by 467%
The vtubers are virtual streamers, digital avatars that are put in front of a direct. These perform the actions carried out by the real person behind them, when he speaks, the avatar does the same, when it moves, the avatar does too. There are already several streamers who live behind these animated characters, as is the case with ElRubius and his avatar Snowy.
And, it is that, the vtubing phenomenon is showing unstoppable growth and success, last year this type of content experienced an increase of 467% year-on-year on Twitch. So we can only praise Kellogg’s for being the first brand to join this type of content.
Stay informed of the most relevant news on our Telegram channel