H&M launches H&M Move, a new brand to democratize sportswear


H&M has presented H&M Move, its new global brand that reaches the market with the aim of democratizing sportswear, as reported by the company, which will launch this new banner this Thursday, August 4, with collections for women and men, which will be available in its 2,500 stores worldwide, as well as at hm.com/move.

“H&M Move arrives to celebrate movement and to invite the world to move. Breaking down the barriers of sport is our main objective, starting with democratizing sportswear. H&M Move bets on ‘movewear’ over ‘sportswear’”, explained the CEO of H&M Move, Simon Brown.

Brown has pointed out that the new brand of the textile multinational offers “a wide range of sportswear in different categories, stylish and functional clothing”.