After spending months experiencing a ‘perfect storm’ due to the global situation and high competition, the delivery sector is taking new hits. This time it is the turn of the delivery platform in less than 10 minutes, Getir, which has confirmed that will cut its workforce globally by 14%. According to the American media techcrunch and as The Information has been able to confirm, The cuts will vary according to the country and in Spain, the country in which it landed in 2021, layoffs will also be made.
In addition to this cut – which involves the dismissal of some 4,500 employees worldwide – Getir has proposed a delay in its expansion as a company. Namely, they will reduce spending on marketing investments, promotions and general expansion. “Today is one of the most difficult days since we founded Getir, because we have to make difficult decisions about our personnel structure and that will negatively affect some of our team members,” the company settles in statements to which it has accessed this means, medium.
This decision comes after Getir has raised a round of financing from 768 million dollars (694 million euros). In March of this year, the startup achieved a valuation of 10,676 million euros after receiving this injection, which was led by the sovereign wealth fund of Abu Dhabi, Mubadala. The other main investors have been Abu Dhabi Growth Fund, Alpha Wabe Global, Sequoia Capital and Tiger Global. With this investment they planned to continue developing their proposal and technology and they were going to invest in their employees to continue attracting talent. Now put a stop to this plan.
For the Turkish delivery company, these movements are due to the increase in inflation and the deterioration of the macroeconomic outlook around the world that “have pushed all companies, especially in the technology sector, to adjust to the new climate.” Nonetheless, They emphasize that there will be no changes in their plans in relation to the provision of services in the nine countries in which they currently operate: Spain, the USA, Germany, France, Italy, the Netherlands, Portugal, the United Kingdom and Turkey.
But they are not the only ones in the sector that have launched this type of cuts. Gorillas, the German company of ‘mega-fast’ deliveries of supermarket products at home, has also announced a major restructuring of its operations. Hundreds of ‘riders’ will be affected by this, in addition to some 320 workers globally who will be laid off. This will also involve predictably the exit from the Spanish market, where it landed less than a year ago, as well as from other markets.
This decision was adopted because Gorillas considers Spain and other markets such as Italy, Denmark or Belgium as ‘non-priority markets’. Unlike countries such as Germany, France, the United Kingdom, the Netherlands and the United States that concentrate up to 90% of their income. Consequently, the company is considering exiting certain markets in order to focus on its rising markets. Now the platform is looking for a local partner in Spain to be able to ‘save’ its business in Spain and carry out an investment of 25 million euros.
wave of layoffs
The blow to international startups in terms of staff cuts has generated greater uncertainty in the national ecosystem. For a few weeks, large companies, not only related to the field of home deliveries, They have made important layoffs in their templates. From Peloton to Gopuff or Meta, these are just some of the directives that have decided to ‘tighten their belts’ in the face of the current economic and geopolitical uncertainty that exists globally.
Spanish companies have not made such traumatic decisions, but the national market has been affected by the adjustments made by foreign companies, as in the case of Getir and Gorillas. Even so, industry experts consulted by La Información They assure that this trend could reach our country in the coming months. In addition to the layoffs, some companies such as Ikea, Amazon, or Twitter have slowed down their hiring, and certain investors assure that in the areas of financing, the movements that will be seen in the coming months will be increasingly planned and of little risk.