There is no doubt that customers are a basic factor for the development of any electronic commerce, because without them, businesses would not exist. In this way, a strategy to be able to optimize the management of our eCommerce and promote its growth and development is to take into account the customers themselves and their behavior.
Many of the growth strategies implemented by eCommerces currently seek to promote the impulsive and massive consumption of products. But in the process of doing this, customer experience and customer satisfaction are sidelined, which can end up hurting the business. For this reason, we bring you 5 strategies to optimize the performance of your eCommerce based on customer behavior that Retail Rocket has prepared in its latest download. In this way, you will be able to both ensure efficient business development and a good experience for consumers.
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5 strategies to optimize your eCommerce based on customer behavior
1. AI to offer unique offers for each consumer
In addition to taking into account the needs and behavior of users, it is always advisable to take advantage of technological development in optimization strategies for our business. In this way, starting from the integration of AI solutions it is possible to generate a unique user profile, through the retrieval of data from different sources. With this stored information and the unified consumer profile, it will be possible to create better segmentations and automate marketing tasks.
This would finally allow to generate a more complete and personalized user experience, thus helping customers to clear doubts in their purchase process. and even to thus increase conversion ratesby converting a greater number of leads.
2. Customize communication times and channels for each user
Each consumer is unique and to the same extent that we seek to provide them with a personalized offer, it is also important to establish a personalized time and channel of communication for each one. At this point we continue to take advantage of the benefits of artificial intelligence and the personalization that it can allow. To comply with this strategy there are different customer retention toolslike Retail Rocket.
These platforms use artificial intelligence technology to produce a unique experience through the personalization and automation of communication. In this way, it is possible to optimize conversions through more efficient campaigns, avoiding the duplication of messages that could be annoying.
3. Include sizes in your customization algorithm
For fashion products and sports clothing or accessories, size is a factor of great importance, it can even be one of the main reasons for returns. Therefore, it is advisable to offer solutions so that customers can make their purchases with the greatest possible security that they will receive a product that meets their needs.
In these cases, the most common is to integrate a size chart, however, this may not be enough, since the sizes usually vary a lot depending on each person. That said, a more efficient alternative would be offer size recommendations based on previous purchases. In this way, consumers can get a clearer idea of how the product would look on them, and thus be able to make a more accurate purchase.
4. Extend limited promotions to avoid consumer stress
The limited promotions They can work as a double-edged sword, because just as they can significantly boost sales in a short period of time, they can also trigger compulsive or doubtful purchases. Being the latter they are usually a starting point for the return processes generally.
In this way, it is recommended create limited promotions with a longer time frame, as it can also help improve customer interaction with the site. This type of strategy is becoming more and more common, as we can see with the implementation of increasingly longer Black Friday campaigns; leaving behind the campaigns of 1 or 2 days, for others that go from a week to the entire month of November, which have translated into great results for businesses.
5. Customize your offer for different devices
Mobile devices have become an indispensable tool for users and one of their main navigation channels. Therefore, most eCommerces have sought to optimize their businesses for access from these devices. But beyond optimizing the access and format for a more adequate and fluid navigation, the user experience must also be taken into account.
Depending on the device they enter, the behavior of users regarding purchases varies widely. For this reason it is important to make small changes in the offer of each device in order to create a more appropriate experience for each one. To do this, it is best to do A/B tests to determine what works best for each front, and thus optimize business performance on each one.
In Retail Rocket’s latest guide “9 tips to reduce product returns from your online store with a personal approach” you can find 4 more tips. If you want to know what they are,download it!
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