Before starting to explain how to find the best search engine for your online store, we want to solve the doubts that are on your mind: yes, you need to hire a search engine for your business and no, it is not enough with the one that comes by default in the eCommerce platform that you are using.
An e-commerce is successful if customers find what they want and one of the fundamental tools to help in the purchase process is the search engine. How else would they find the products? In a physical store, wouldn’t you spend time and money looking for the best sellers? Do the same in the virtual one and analyze well the great offer of search engines for eCommerce.
The first step is to know what aspects you should look at in order to compare and choose the one that best suits your business. To do this, ask yourself:
What am I going to pay for? In the case of eCommerce search engines, we anticipate that you will pay for requests -requests in English- in most of them, although we have found one that will charge you for searches. What is the difference? Are all costs included in the monthly rate? Are there other added costs? With the contracted price plan, do I have access to all the functionalities of the tool? Does it include updates and improvements?
Now that the questions are well settled, let’s find the answers that will guide you in finding the perfect search tool for your store.
1. Choose between paying for searches or requests
What would it mean to pay for searches and not for requests? Let’s discover them with a simple simulation. Imagine that you want to buy a yellow shirt. These two words “t-shirt” and “yellow” will be the query you make in the search box, that is, your search and first request to the server.
Among all the options that have been displayed when making the first query, you need to make a more specific selection by size and price to find what you are looking for. Therefore, you modify and adjust the corresponding filters. These two actions will be two more requests that are sent to the server to offer the desired results, but that are within the same search.
As you can see, a single search can have different requests associated with it. This being the case, it is logical to think that, as an online store, we are interested in paying for the real searches carried out by our customers and not for the multiple requests they will carry out to find the desired item. That’s how they think at Motive.co too. The brand has different price plans based on the number of searches carried out in your e-commerce. Thus, you only pay for what really matters.
2. Analyze the rate carefully
The second important point to take into account is the existing rates in the market. You need to analyze what each of them includes and what it does not. In most cases, the prices are very competitive but they hide added costs in the fine print. As a consequence, the monthly quota that you dedicate to the advanced search engine will be greater than what you expected at first.
Do a good market research and analyze each offer well. For example, the Motive Commerce Search engine offers a flat rate with no added costs or last minute surprises. It promises a fixed monthly rate that will not be increased. In addition, they have different price plans that adjust to the needs of each business, from the smallest to medium-sized companies.
3. Find out about access to features and updates
Many of the rates available on the market offer a search engine with basic services. However, when you want full access to all the features of the plugin, you have to upgrade your rate (what they call an “upgrade”) and consequently pay more monthly.
Not only that. On many occasions, if the tool adds a new functionality, it is not included in the plan because it is considered an extra. Once again, upgrade and extra cost.
Analyzing the different offers, we have found that Motive Commerce Search does not add to the majority and includes full access to its search tool from day one, regardless of the rate chosen.
As if that wasn’t enough, all plugin updates are included. That is, you will be able to have any new functionality that the brand adds to the search engine as soon as you update the plugin to the latest version.
Extra bonus: what other secrets will we find in Motive Commerce Search?
We wanted to inform ourselves more about the new Motive.co search tool and we have found interesting data that can help you when choosing your search engine.
It offers the technology of the big brands. How is it possible, you ask? Motive.co is born from the experience of its predecessor Empathy.co, the technology behind the search and discovery solutions used by some of the best brands in the market. For that alone, Motive Commerce Search can offer its customers – small and medium-sized businesses – technology that works. It is in constant development. The team behind Motive.co is constantly searching for new features and improvements to the tool. They stand out for their agility when it comes to working and offering a quality product. They are human and close. One of the most outstanding characteristics of the company is its desire to start real conversations and relationships with its customers. At Motive.co you will be dealing with people, not machines. Encourages respect for privacy. Like Empathy.co, Motive.co takes into account the importance of respecting personal data. Therefore, they have designed a tool that complies with all privacy policies and does not track, spy or collect customer information by not using cookies or other tracking technologies. The privacy of your customers comes first.
As you can see, the new search engine Motive Commerce Search has been going strong and wants to gain a foothold in the market. Check all its features first-hand, while enjoying a 30-day free trial.
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